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Report: Head of Growth
• Create, configure and test automated inbound marketing campaigns and workflows;
• Development of personalized experiences in HubSpot to automate and optimize customer journeys;
• Collaborate with sales and marketing teams to ensure successful integration of marketing automation as part of the overall client experience;
• Establish and monitor KPIs and provide performance analysis, including recommendations to improve outcomes;
• Create and maintain contact database, segmented contact lists, and lead capture forms;
• Responsible for creating and managing email templates;
• Leverage dynamic content and smart rules to improve, and optimize customer journeys;
• Monitor journey and campaign execution metrics, tracking and analyzing performance to generate insights to share back with cross-functional teams focused on client engagement;
• In-depth working knowledge of HubSpot, Marketing Automation, Google Analytics, Digital Reporting Tools;
• Demonstrated ability to deliver successful omnichannel inbound marketing campaigns and journeys;
• An understanding of SEO/SEM best practices as they apply to blog and landing pages in HubSpot;
• Understanding of email marketing operations, technology, platforms, databases, email architecture, email regulations and privacy rules is required;
• Experience leveraging dynamic content to support A/B and multivariate testing across digital and traditional channels;
• Working knowledge of API integration a plus;
• Advanced English communication (written and verbal);
• Marketing, Economy, Administration and others;
• Advanced / Fluent English;